Apple Steve Jobs The Crazy Ones – NEVER BEFORE AIRED 1997

“Think Different” espoused the very best of human nature, of people who had
another viewpoint that enabled them to be truly great, not just for themselves
but for humanity. The campaign defined the Apple brand for years.
Embedded here is the original “Think Different” commercial — not the one that
aired on television narrated by Richard Dreyfus but by Apple cofounder Steve
Jobs himself. I prefer Jobs’ version. Listen to the passion in his voice. The
visionaries depicted mean something more than their use in a marketing campaign.


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