Ten Rules for Successful Products – Donald Norman

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Business of Software 2009: Ten Rules for Successful Products. Donald Norman is an academic in the field of cognitive science, design and usability and a co-founder and consultant with the Nielsen Norman Group. He is most famous for his book “The Design of Everyday Things”.

  1. It’s all about the experience
  2. Design systems
  3. Everything is a service
  4. Everything is a product
  5. Don’t be too logical
  6. Memory is more important than actuality
  7. Complexity is good; complicated is bad
  8. Design for the real world
  9. Design for people
  10. It’s all about the experience
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